Lead Generation

Textile buyers are on Facebook and Instagram too. Real numbers from four textile and garment accounts, and the setup that works for B2B.

Most ad reports are long and say little. Ours have four numbers. Here is what goes in, with a real example.

Not every lead deserves the same effort. A simple four-step system to sort buyers from browsers before your team picks up the phone.

Your ad did its job and got the click. Now the page has a few seconds. Nine things a good landing page needs.

Before you hand over your ad account, ask these seven questions. Good agencies are happy to answer them.

Instant forms are cheap and fast. Landing pages are slower but tell the buyer more. Here is how we decide between them.

A lead form with no questions brings everyone. A form with the right two or three questions brings buyers. Here is how we write them.

Box culverts, U-drains and a third product line, each with its own campaign. Why we stopped mixing products, and what 677 leads in a month looked like.

Our accounts have run on a few thousand rupees a month and on ₹3.5 lakh. How to work out a starting budget that makes sense for you.

Most lead generation fails between the ad and the sales call. These are the six leaks we fix first when cost per lead keeps climbing.