Meta Ads

Ads wear out. Cost per lead creeps up, clicks drop, and nothing else has changed. Here is how to spot Facebook ad fatigue early and fix it.

Every new ad set goes through a learning phase. Here is what it means, how long it lasts, and how to stop resetting it by accident.

Your customer list is the best targeting you own. Here is how two manufacturers used theirs on Meta, and what to watch out for.

No leads, expensive leads, or leads that never pick up. Here are the nine things we check first, in order.

Meta optimises for whatever you tell it is a result. If that is just a form fill, it finds more form fillers. Here is how to tell it who actually bought.

In most of our accounts, one ad does most of the work. Here is how we find it without burning the budget, with numbers from real campaigns.

243 quotation requests at ₹161.87 each for a CNC machine maker. Why a more expensive lead can be the cheaper one when you sell big machines.

Two lead campaigns at ₹200 a day each, one small WhatsApp campaign, and 1,118 B2B enquiries in a month. Here is the full breakdown.

A B2B textile manufacturer, ₹7,118 of ad spend and 568 trade enquiries. One ad did most of the work. Here’s how we found it.