Meta Ads

A brand-new dental practice with no reviews got patient enquiries at ₹25 from the first month. What we tested, and what other clinics can copy.

A turnkey interior studio got more than 2,700 leads at ₹39 each. Here is the creative, the WhatsApp qualification and the budget rules behind it.

Car buyers have questions before they want a call. Here is how a dealership turns Facebook ads into WhatsApp conversations, with real numbers.

The step-by-step playbook we use for property developers, from the first ad to the site visit, with real numbers.

Short, real, and clear in the first seconds. What we learned from video ads in three very different businesses.

If the Pixel records the wrong thing, Meta optimises for the wrong people. A simple checklist for lead businesses.

They run from the same Ads Manager, but people use them differently. Here is how we decide between Instagram and Facebook placements.

Most lead ads talk about the business. The ones that work talk about the buyer. Seven rules we use when writing ad copy.

Meta now pushes broad, AI-led targeting. Does it work for lead generation in India? Here is how we test Advantage+ audience against the alternatives.

Campaign budget or ad set budget? Here is the plain-English difference and how we choose, with real accounts.