“B2B leads on Facebook are junk.” We hear it often, usually from someone who ran one boosted post and gave up. This October, an industrial engineering company we work with got 1,118 B2B leads at an average of ₹9.19.
No big budget. Two campaigns at ₹200 a day each. Here is how the month broke down.
| Campaign | Results | Cost per result | Spend |
|---|---|---|---|
| Lead form (audience built from data) | 458 leads | ₹9.05 | ₹4,143 |
| Lead form (main) | 660 leads | ₹9.29 | ₹6,129 |
| WhatsApp messages | 53 chats | ₹27.51 | ₹1,458 |
| Total | 1,118 leads + 53 chats | ₹9.19 per lead | ₹11,731 |
Why B2B leads on Facebook can cost under ₹10
Cheap B2B leads come from a few unglamorous choices.
- Small, steady budgets. ₹200 a day per campaign lets the platform learn without burning money on day one.
- Lead forms, not landing pages. The buyer never leaves Facebook or Instagram, so fewer drop off.
- An audience built from real data. The cheapest campaign, at ₹9.05, ran on an audience built from existing data rather than broad interests.
Meta’s own guide to lead ads covers the format. The format is the easy part. The audience and the creative decide the price.
Cheap leads still need follow-up
A ₹9 lead that nobody calls is a wasted ₹9. The small WhatsApp campaign is there for buyers who would rather type than fill a form, and those chats need a fast reply too. We wrote about this in why your leads aren’t bad, you’re calling them too late.
How this compares with other B2B accounts
| B2B account | Average cost per lead |
|---|---|
| Industrial engineering (Oct 2026) | ₹9.19 |
| Textile manufacturer | ₹12.53 |
| Laces manufacturer | ₹13.28 |
| Sportswear manufacturer | ₹45.06 |
| Tiles | ₹61.63 |
| CNC machinery | ₹89.81 |
The more specialised and expensive the product, the more each lead costs. That’s fine, as long as the order value is there.
More on how we run campaigns for factories and engineering firms on our B2B lead generation for manufacturers page.
What we’d test next
The numbers are good, but they are not finished. If this were your account, these are the next things we would test, one at a time:
- A higher budget on the cheapest campaign. The data-built audience ran at ₹9.05. The question is how far it can scale before the cost rises.
- A qualifying question in the form. It usually raises cost per lead a little and saves your sales team a lot of wasted calls.
- Fresh creative before fatigue. Even good B2B ads tire. New ads go in before the cost starts climbing, not after.
That is the honest part of running B2B leads on Facebook. A good month is a starting point. The work is keeping it good while you grow the budget.
Is ₹9 a realistic number for you?
Maybe, maybe not. An engineering company with a broad buyer base is not the same as a niche machinery maker. Across our manufacturing accounts, average cost per lead has ranged from ₹9.19 to ₹89.81. The right target depends on what an order is worth to you, and how many enquiries it takes to win one.
A word on the WhatsApp campaign too. At ₹27.51 per chat it costs more than a form lead, and it brought only 53 conversations. We keep it running because some B2B buyers will never fill a form but will happily send a message. Those chats often come from people further along in their decision. For B2B leads on Facebook, it pays to give buyers both ways to reach you.
The other thing that keeps the cost low is consistency. Both lead campaigns ran on the same ₹200 daily budget for weeks instead of being switched on and off. Ad platforms reward steady campaigns, and B2B audiences are small enough that stop-start budgets waste a lot of the learning.
B2B leads on Facebook: quick answers
How cheap can B2B leads on Facebook be?
In October 2026, an industrial engineering company got 1,118 leads at ₹9.19 each, with one audience at ₹9.05.
What audience worked best?
An audience built from the company’s own data. We still test it against broad targeting in every new account.
How do I make sure B2B leads are real buyers?
Add one or two qualifying questions to the form, and reply to every lead quickly.
Related reading: Advantage+ Audience vs Detailed Targeting: What Works for Leads, Lead Qualification Process: A Simple 4-Step System for Indian SMEs and Facebook Ad Copy for Lead Generation: 7 Simple Rules + Examples.
More from our accounts: Facebook Ads for Textile Business: Trade Leads From ₹12.53.
Want to know what your B2B leads should cost? Get a free ad account audit. No obligation either way.
