Benchmarks
What Is a Good ROAS? Real Numbers From an Indian D2C Brand
There is no single good ROAS. There is a break-even ROAS for your margins, and a target above it. Here is how to work out both.
November 8, 2026
— Blog · Category
Benchmarks
Cost per lead benchmarks from real Meta and Google Ads accounts, by industry. Account averages from Ads Manager, with client names masked.
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Benchmarks
Cost Per Lead vs Cost Per Acquisition: Which Number Should You Trust?
A cheap lead can be an expensive customer. Here is the difference between cost per lead and cost per acquisition, with real numbers.
November 8, 2026
Benchmarks
How to Calculate Cost Per Lead (With 6 Real Examples From India)
Cost per lead is one division. Getting it right is harder than it looks. Here is the formula, six real examples, and the traps we see on audits.
November 8, 2026
Benchmarks
Cost per Lead by Industry in India: 11 Real Benchmarks From Our Ad Accounts
Real cost per lead by industry from our own Meta Ads accounts, from ₹12.53 for B2B textile to ₹89.81 for CNC machinery, plus what a WhatsApp chat costs.
October 28, 2026
₹4 Cr+
Ad spend managed across Meta, Google & LinkedIn
35,000+
Leads & conversations delivered
₹9.05
Lowest cost per lead on record
12+
Industries — real estate to CNC machinery
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Meta & Google Ads lead generation, landing pages and WhatsApp follow-up for service and B2B businesses.
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